Last week I had the pleasure of meeting Nicolas Teil, the co-founder of a remarkable company called Minds that puts companies in touch with celebrities and renowned personalities. We met in a traditional French Brasserie called La Grande Armée, located near the Arc de Triomphe in Paris. We discussed his business, as well as his passion for his job over coffee. During our conversation, I had the pleasure of hearing all about how Minds was created in the first place.
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Could you please tell us a little bit about your job?
I am the co-founder of a Celebrity and Renowned Personalities Agency, called Minds, that puts companies and communication agencies in touch with celebrities and other renowned personalities. I have offices in Paris, Casablanca, and Beijing. The agency primarily works with high-profile people. My job is to put my clients in contact with a celebrity or a renowned personality that matches their brand image, as well as their marketing strategy. The celebrities and personalities I collaborate with include music and cinema stars, models, philosophers, journalists, and even astronauts.
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What makes you passionate about your job?
My job is very people-oriented and that is what makes it so fascinating. I work in collaboration with all kinds of people, with different cultures and from different backgrounds. I would say that I am passionate about interacting with people; it is something I have always had a gift for. Moreover, I am very interested in following the news and always being up-to-date with the latest developments. Evidently, this is an essential part of my job. Overall, I am grateful for having a job that brings me both personal and professional fulfillment on a daily basis. In fact, most of the time my job does not even feel like “work”!
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How did you manage to make a career out of your passion?
My agency was founded thanks to a series of fortunate events and circumstances. I started my career by working in an advertising agency and then moved on to the event-planning business. When the last company I worked for went bankrupt, my employer asked me if I wanted to start a business with him. I took him up on his offer and have never looked back! We realised that advising and bringing companies and agencies in touch with renowned personalities was neither an established practice nor a professionalised field of work in France. Indeed, at the time, it mostly worked through word-of-mouth and informal networking. This gap evidently presented a great business opportunity. Looking back at it now, I realise that I did not really like the industry I was working in before and that I was always wanted to have a more people-oriented job. My career path has ultimately led me to do what I have always wanted to do.
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